George Adi had his first touch with the world of electronic music 15 years ago, experimenting with the early releases of Ableton Live, while djing among international artists like Adam Beyer, Sven Vath, Loco Dice, Dubfire and many more. The story continues, with his involvement in the NON collective, Reworks Festival and on his own nights, having the chance to explore various aspects of club-night. From event management, event promotion, bookings, to venue management and scheduling an entire club, George has gained experience in various aspects of what we nowadays call electronic music scene. He brought his sound in festivals like ADE in Amsterdam, Reworks in Thessaloniki, Getaway in Lebanon, Horizon Festival in Bulgaria, Summit in Kosovo and Gem Fest in Georgia.
He released music on Deeperfect, Rhythm Inverted, Jannowitz Records, Loose Records and Stick Recordings while his latest release 'Nagol' is out on his own label SHIFT Digital Audio and has already gained worldwide support. SHIFT Digital Audio hosts it's own label nights with previous guest artists such as Hito, Fabio Florido, Sudo, Johhny Trika, Dorian Paic, Stiv Hey, Lexlay, Cesar Vinzent, Tom Hades, Hannah Addams and Mirror States.